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18/10/2022

Rural areas as a business engine: Campomayor

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The Palas de Rei firm represents a successful case of economic revitalisation in rural Galicia and an example of commitment to diversification and innovation in the primary sector

Campomayor was founded in the middle of the 20th century in the town of Palas de Rei as an egg production company. In the beginning, they collected only 200 eggs per day. Almost 80 years later, it now produces up to one million eggs per day. The company represents a successful case of economic revitalisation in rural Galicia and an example of commitment to diversification and innovation in the primary sector.

The key to good results lies, they explain, in maintaining the same philosophy of a job well done and taking care of the little things. This is what makes Campomayor a growing company that never loses touch with its origins.

They have one of the most modern facilities in Europe. There they produce a wide variety of products, ranging from conventional eggs, floor eggs, organic eggs, free range eggs, and the full range of egg products from pasteurised whole eggs, pasteurised egg whites and yolks to boiled and peeled eggs.

To experience and effort they have added a strong commitment to innovation with the creation of their own R&D department, which currently employs five people. The head of R&D, Eugenia Juncal, explains that they are focused on sustainable and environmentally friendly production, which is why they have 200,000 free-range hens, which live in an outdoor area. They are hens that can spend the day outside and come in whenever they want to feed, drink or rest. The animal has high quality feed, based on corn, wheat, soybeans and legumes, adapted to the animal's needs at each stage of its life.

Recently, two references of free-range corn eggs have been launched on the market. This egg is produced by free-range hens whose corn-based feed is certified by the Galician Regional Government, which guarantees that there will always be a minimum percentage of corn in the milling they eat. The result of so much care, selected feeding and optimal welfare conditions for the animal is a delicious egg, characterised by an orange yolk and a great taste.

The five references of free-range eggs they sell have the Galician Quality (Calidade) seal, a certification that officially and objectively confirms the quality of their products and their Galician origin.

The fourth generation of the García family has taken on the challenge of continuous innovation. Thus, they have launched a low-temperature egg, a pioneering project that has already won several awards. The result is a ready-to-eat egg with a creamy, curdled white and a mellow yolk.

They sell 95% of their production through large-scale distribution and distributors in the domestic market, especially in the central and northern areas; Galicia, the Basque Country and Asturias. Its products also reach Portugal and North Africa. From the heart of A Ulloa, Campomayor employs 85 people and has an annual turnover of 20 million euros.

The company is immersed in the development and launching of new proposals, for which it is supported by the DeseñaPeme programme of the Galician Regional Government. The new product range will be accompanied by a new image. "We understand design as a way to be more creative, so we use it to identify what kind of product is most unique and how we sell it," summarises Juncal.

Through their participation in the InnovaPeme programme, also promoted by the Galician Regional Government through the Galician Innovation Agency, they have been able to advance in the design and development of new ingredients, automation and digitalisation in order management processes or egg classification, in addition to the creation of a unit of innovative products.

The R&D manager stresses that the products that come out of Campomayor "are good per se", but we also have to transmit their values through the message and through the packaging. Experience has shown them that in addition to the product reaching the right quality, it is very important to differentiate themselves. For this reason, they have focused their efforts on ensuring that their products convey a message that combines tradition and innovation.

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