Digitalisation brings a wide range of benefits today, from increasing the efficiency of many daily tasks by speeding them up and considerably reducing their execution time, to exponentially increasing the visibility of the business or even placing products and services on the market in markets that otherwise could not even be considered.

The first steps are barely noticed, perhaps starting simply by transforming paper-based processes into virtual ones: electronic invoicing, purchasing materials on online platforms, virtual meetings via video calls, managing appointments with customers via the Internet?

The growing demand from citizens to interact digitally with companies and increasingly advanced mobile phone technology makes this reconversion a necessity for companies, trying to diversify options and making the way they present their products and services as flexible as possible in order to adapt their offer and make it as competitive as possible.

Why take this step?

• It saves time by streamlining many day-to-day tasks by automating some processes in a simple way. More tasks can be done in less time.
• This helps efficiency by allowing you to focus on the most important and strategic aspects of the business, rather than having to attend to other, more straightforward issues.
• It provides flexibility in terms of organisation, thanks to digital tools, which allow you to work from any location, plan meetings with suppliers or customers and even take orders online via email or e-commerce platforms, a feature that allows you to significantly increase the size of your target audience. In addition to transferring this flexibility to the customer, who can communicate with the company or even purchase their products on any day and at any time.
• It makes it possible to make the business known to many more people, thereby increasing the number of potential customers. Opening corporate profiles on social networks, for example, can serve a dual purpose: on the one hand, to provide the public with a new, more direct and fluid channel of communication and, on the other hand, to act as a loudspeaker to publicise all the information about the company that is of interest to the public.
• It helps make you more competitive. Digital transformation provides tools that provide information in real time, help analyse data and interpret it so that you can draw useful conclusions to make decisions, implement improvements or solve problems.

Aid for digitalisation

Do you need support? In Galicia you will find different types of aid to adapt your business to the modern day, including those that the Galician Institute for Economic Promotion (Igape) makes available to Galician companies for digitalisation, Industry 4.0, aimed at promoting projects to introduce digital systems for business or customer interaction, digitalisation of processes, interconnection of physical and virtual elements, processing acquired data or artificial intelligence systems, automatic learning and autonomous decision making.

If you are thinking about it, don't hesitate, digitalisation will open more doors than you think. Going digital nowadays has surpassed being an option, it is now a necessity, not only for large companies, but for any type of business that wants to be competitive.