In an increasingly competitive market, effective product marketing has become a key factor for business success.

Patents, trademarks and industrial designs protect a company's intellectual property, granting it exclusive rights over its inventions and creations. This not only encourages innovation, but also gives companies a competitive advantage by ensuring that no one else can copy or reproduce their products. As a result, companies can market their products with confidence, knowing that they are protected against unfair competition.

Industrial property also plays an important role in the selection of emerging markets. When a company seeks to expand internationally, it must identify countries where its products have significant potential. Here, trademarks play a crucial role in building a solid and recognizable reputation. A well-established trademark is a valuable asset that can help a company gain consumer confidence in new markets. In addition, patents can also influence the decision to enter an emerging market. By holding patents for innovative products, a company can find a niche in a market where competition is limited. This allows it to establish itself as a leader in that area and, in turn, facilitates the commercialization of its products. Industrial property therefore guides companies in choosing the most promising markets and provides them with a solid foundation for success abroad.

The detection of new business opportunities is essential for the growth of a company. Industrial property not only protects current inventions, but can also open new doors by enabling expansion through technology licensing and collaboration with other companies. By licensing their patents to third parties, companies can generate additional revenue and access new markets or industries that might otherwise have gone unnoticed.

In addition, monitoring patents and trademarks of other players in the market can reveal commercial opportunities that would otherwise be overlooked. Companies can identify areas where other companies have not adequately protected their intellectual property and take advantage of that gap. This can be useful in expanding product portfolios or creating strategic alliances for the development of new lines.

In conclusion, industrial property becomes a valuable tool for companies seeking to succeed in a globalized market.