Santos' roots can be traced back to a small carpentry workshop in the early 20th century, located near Santiago de Compostela and focused in its early stages on small-scale projects and traditional design. The key to its evolution lies in its ability to recognise opportunities for growth in the kitchen furniture sector, always demonstrating a quality-oriented approach and developing its own style that combined functionality and design.

Each project is a challenge for the brand, a challenge that requires responding to the trust placed in them with an impeccable product, capable of surprising and exceeding all expectations, values that have made them evolve into what Santos is today.

From the beginning, they have developed their own style in the kitchen furniture market, creating quality products with an ergonomic and functional design, adapted to the growing demands of users. "Our main objective is to satisfy the work, storage and organisation needs of users, creating solutions that offer maximum performance", the company comments.

The philosophy of Santos, whose turnover reached 38 million euros in 2022, is based on prioritising the tandem of design and functionality, with the aim of generating optimised, practical and welcoming spaces. 

Their distributors, the best brand ambassadors

As the market and consumer demands evolved, Santos was able to adapt proactively and the constant search for quality and innovation in design allowed them to expand their market and open distribution points in the most important places, which is one of the keys to their success. According to the company, "it is our distributors who play a fundamental role in establishing direct contact with the end customer, acting as brand ambassadors and transmitting the distinctive values of Santos. Their ability to translate design and products into end customer projects not only reflects a commitment to excellence, but also strengthens the connection between the brand and consumers".

For Santos, his distributors are not just intermediaries, but "strategic partners who play an essential role in the overall customer experience. Their ability to understand specific customer needs and provide customised solutions is critical to success in a diverse and evolving marketplace. The work and know-how of distributors not only facilitates the marketing of products, but also plays a crucial role in building and maintaining brand reputation and loyalty. 

70 years of success

Numerous milestones, both at product and business level, have shaped its 70 years of history, including the launch of the brand's flagship models such as the MINOS collection in 2004 or the INTRA range in 2012, both exclusive models developed in-house, which were very well received and achieved very high sales percentages. 

The 2019 Collection was characterised by a series of furniture with a more stylised design, with fronts of reduced thickness and new finishes and introduced a new system of interior accessories for drawers, lighting systems and a multitude of solutions to optimise space, among others, the characteristic plinth drawers. With this collection, Santos considerably expanded the options for customising the kitchens, adapting even more to the functional and aesthetic needs and demands of its customers.

In 2020 Santos Living was born, a new line of furniture for the dining room, living room and rooms adjoining the kitchen as a result of the trend towards the unification of spaces and the perception of the home as a refuge, a privileged place for coexistence, leisure and rest, but also as a centre for meeting or working remotely. At Santos they are clear that "polyvalence is an indispensable requirement in today's homes and, in order to achieve it, it is necessary to overcome compartmentalised structures".

Innovation and sustainability

The company assures that innovation is crucial for the success and survival of companies and especially relevant for those that, like Santos, are dedicated to the manufacture of kitchen furniture, "a sector that undergoes constant changes in tastes and design trends. The ability to innovate is not only a competitive differentiator, it is also essential to remain relevant in a constantly evolving market".

Santos says that innovation in kitchen furniture manufacturing must encompass the entire process, from design to delivery: "First and foremost, creating innovative designs that adapt to the changing needs of consumers is essential. This involves integrating emerging technologies, considering new sustainable materials and incorporating smart solutions to make kitchen spaces more functional and efficient. Innovation in kitchen furniture manufacturing is not a luxury, but a necessity in a dynamic and competitive market. From design to marketing, every aspect of the business can benefit from adopting innovative approaches".

On the other hand, that sustainability is also a key aspect is something the company has no doubt about: "the adoption of environmentally friendly practices, the use of recycled materials or the production of furniture that is easily dismantled and recyclable, not only meets the demands of an environmentally conscious consumer, but also contributes to corporate social responsibility".

More than 250 shops around the world and adding

Santos, which currently employs more than 350 people and sells approximately 12,500 kitchens a year, has an ever-expanding sales network of more than 250 shops all over the world. In addition to the many points of sale located in Spain, they are present in countries such as Portugal, Andorra, France, United Kingdom, Belgium, Holland, Switzerland, Mexico, Chile, Colombia, Peru, Venezuela, Costa Rica, Panama, Dominican Republic, Puerto Rico, French Guiana, Kuwait, Pakistan, Qatar and Taiwan.

In the medium term and as an integral part of its growth objectives, as well as focusing on consolidating its presence by ensuring sustainable growth, the brand has its sights set on expanding into new international markets.