Based in Ribadumia, Rectoral del Umia has been producing Albariños of great personality under the Rías Baixas designation of origin for more than a decade, with a strong commitment to excellence, which has resulted in more than 20 international gold medals.

The grapes come from 130 hectares of vineyards located in Val del Salnés and Ulla. In addition, they have the collaboration of more than 200 winegrowers in the area who have professionalised their work in recent years, working closely with the winery in the various controls that are carried out throughout the year in the selected vineyards.

The winery has a capacity of 3,600,000 litres and is characterised by the combination of tradition and cutting-edge technology in 6,600 m2 of floor space.

Bodegas Gallegas, a group to which Rectoral do Umia belongs, has been consolidating its position in the international market for years, with a presence in more than 50 countries on five continents.

Support from DeseñaPeme

Currently, the company will invest more than 108,000 euros to develop the 360º brand construction and design to define, position and communicate a new product to be introduced in the market.

This is the "Silandeiro" Albariño, a unique wine, with fermentation in concrete eggs, cultivated and made with selected grapes from the Salnés subzone. The strategic design plan includes an analysis of the most suitable segment and positioning for this new product in the market, thus establishing a brand identity and a communication strategy. The most appropriate communication channels will be defined for its dissemination, notoriety and growth.

In addition, as a main design element, materials and new developments will be investigated to create a final packaging for the bottle, which represents an improvement in sustainability compared to the packaging currently in use and which follows the graphic and design criteria established in the brand identity.

The DeseñaPeme programme supports actions to conceptualise and design new products, services and experiences, as well as to improve the brand and corporate identity of these SMEs. The aim is to promote the culture of continuous and systematic innovation in Galician SMEs and, in this way, increase their competitiveness.