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Koala Internacional, Galician leader in innovative wine accessories
The key to Koala International's success lies not only in its commitment to quality and its constant search for innovation, but also in its great ability to differentiate and stand out by creating particular and patented designs, which protect them from imitations in a saturated market where competition comes mainly from giants such as China and the United States. Thanks to its solid network of collaborators, designers and industrial engineers from different regions of the country and soon from Greece and Israel, Koala develops and markets wine, champagne, cocktail, bar and kitchen accessories for domestic use as well as for the hotel and catering industry.
And when we talk about innovation we are not only referring to its products, Francisco Barbera, CEO of the company, stresses the importance of also analyzing the market in depth and detecting the needs not yet covered. It is from this analysis that Koala manages to optimize its launches and add that plus that makes them stand out from the competition. From corkscrews, stoppers and vacuum pumps to cooling sleeves, the offer of this company from Porriño, wide and original, is characterized by unique, functional and durable products. Koala, which works with more than 3,500 companies worldwide, offers the option of customizing the vast majority of the products in its range, making them an ideal corporate gift and an excellent merchandising option at very competitive prices.
Since it is the source of the most creative ideas, specialization is fundamental in the brand's product development process, which ranges from 6 months to a year and includes a stage prior to market launch in which each product is subjected to rigorous laboratory, durability and usability tests, in order to ensure the satisfaction of each type of customer it is aimed at. Beyond design, in line with its commitment to the highest quality manufacturing, the company makes regular visits to the plants with which it works to ensure the best standards.
Its commitment to sustainability and social welfare is another of its differential values and is supported by the 9001 Quality and 14001 Environmental certifications, which demonstrate Koala's efforts to use environmentally friendly materials in the manufacture of its products and packaging and to promote an inclusive work environment based on equality, tolerance and respect for diversity.
Supporting the internationalization of Galician SMEs
Koala Internacional is one of the beneficiary companies of the Galicia Avanza program, promoted by the Xunta de Galicia through the Axencia Galega de Innovación (Gain) and the Instituto Galego de Promoción Económica (Igape), an initiative that seeks to promote the access of Galician SMEs to the international market through R&D&I and sustainability.
This is an eight-month acceleration program with personalized itineraries in areas such as market research, marketing strategy, product and service adaptation, design and registration of brands and certifications, and market access strategy. Participating companies can also access mentoring and advice, commercial and technical training, and final meetings to give them visibility.