Frutas Nieves has a network of 41 franchised establishments, distributed in the province of Pontevedra, offering its customers a wide range of fresh products with the highest quality guarantees. In recent years it has been able to expand its business model reaching new customers in the private sector throughout Galicia, such as the Horeca channel, wholesalers and supermarkets, transferring its policy of quality and customer service to large companies. 

Sustaining the company's competitiveness and achieving solid growth over several decades is a milestone. "We are celebrating our 40th anniversary and this is one of the reflections we have made, since it is not easy to stay 40 years in the fruit sector. Frutas Nieves has been a company in constant growth and very faithful to its values of quality, service and attention. In addition, in the last 10 years and extrapolating our own business model, we have grown in size. Although our greengrocers are positioned in Pontevedra, we have been taking over the distribution in the 4 Galician provinces on a daily basis thanks to an important logistic network. And all this while maintaining personalized advice," explains Víctor González Barreira, commercial director of Frutas Nieves.

With an annual turnover of around 23 million euros, the company has successfully diversified through its FreshCut division, focused on the production of processed and packaged health foods, marketed through its online store, among which its well-known line of purees stands out. "This line without any additives or flavor enhancers, in addition to promoting healthy habits, allows us to also reach the international market, since its shelf life is up to 6 months in cold storage", highlights González Barreira.

Located in the Valladares Logistics Technology Park in Vigo, Frutas Nieves has state-of-the-art facilities equipped with advanced technology for the preservation, processing and distribution of fresh produce in optimal conditions. But beyond its infrastructure, the real engine of the company is its human team, composed of more than 120 professionals committed to excellence and customer satisfaction.

One of Frutas Nieves' most outstanding initiatives is the Vitaminas Club, an educational project aimed at promoting healthy eating habits among young people. Through nutritional workshops held in educational centers, Club Vitaminas teaches children the importance of a balanced and varied diet.

Responsible and sustainable practices

In its commitment to sustainability and care for the environment, Frutas Nieves implements responsible practices in all its operations. From the field to the table, the company works towards sustainable sourcing of fruits and vegetables, ensuring a balance between production and conservation of natural resources for future generations. 
The company manages its supply system directly, without intermediaries, establishing agreements with local and national producers to ensure the quality and freshness of its products.

With an efficient logistics department, Frutas Nieves guarantees the traceability of its products and food safety throughout the supply chain. Strategically located in the logistics belt of Vigo, its headquarters allows the distribution of goods throughout the national territory within a maximum period of 24 hours, complying with the highest standards of quality and punctuality in deliveries.

E-commerce, closer to your customers

In addition to its stores, Frutas Nieves has opened its own online store, offering a selection of its own branded products, as well as fresh fruits and vegetables in various formats. These products, characterized by their high quality and unique selection, reflect the company's commitment to innovation and customer satisfaction. But it doesn't stop there, they have expanded their business plan with the Company Service, for those entities that want to take care of their employees through an excellent Corporate Social Responsibility action. "It not only works as a reward, but also as a way to promote healthy lifestyle habits. We provide personalized advice to companies according to their needs, tastes and number of employees," says Víctor González Barreira.

With a vision of the future and a customer-focused approach, the Vigo-based company is consolidating its position in the food sector, standing out for its innovation, quality and commitment to the community and the environment.